MS EATO LTD · Company No. 13649104 · Last updated 30/06/2026
Company number 13649104 – Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
This Privacy Notice explains how MS EATO LTD (trading as EATO, EATO NETWORK and EATO CART) collects, uses, shares, and protects your personal data whenever you interact with us. It also outlines your rights under data protection law and how you can exercise them.
MS EATO LTD (company number 13649104), with registered office at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, is the data controller responsible for how your personal information is collected and used. When this notice refers to "we", "us", or "our", it means MS EATO LTD.
This notice applies to all personal data we collect in connection with our business activities, including under our trading names EATO, EATO NETWORK and EATO CART.
If you have any questions about this notice or how we handle your data, please contact us at info@eato.co
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
We do not collect or store payment card or bank account details directly. Payments are processed on our behalf by our payment partners – PayPal and Stripe (Western markets), and Payaza and PayAngel (African markets) – each of whom is responsible for the security of the financial data you provide to them. Please refer to their respective privacy notices for details of how they handle your financial data.
We collect information in several ways, including:
We only collect information that is relevant and necessary for the purposes explained below.
We use your personal data for the following purposes:
| Purpose | Type of Data | Legal Basis |
|---|---|---|
| To register you as a new customer | Identity | Contract |
| To process and deliver your order, including managing payments, fees, refunds and charges, and collecting money owed to us | Identity, Contact, Transaction | Contract; Legitimate Interest |
| To enable you to take part in a prize draw or competition, or complete a survey | Identity, Contact, Profile, Usage, Marketing and Communications, Location | Legitimate Interest; Consent |
| To maintain communication with you and manage our relationship with you | Identity, Contact, Profile, Marketing and Communications, Location | Contract; Legitimate Interest; Legal Obligation |
| To comply with legal or regulatory requirements | Identity, Contact, Transaction | Legal Obligation |
| To improve our services, systems, website and customer experience | Technical, Usage | Legitimate Interest |
| To send you updates or marketing (where you have agreed) | Identity, Contact, Technical, Usage, Profile, Marketing and Communications | Legitimate Interest; Consent |
Where we rely on consent to process your personal data, you can withdraw your consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you.
Our competitions and prize draws are open to entrants aged 18 and over only. By entering, you confirm that you meet this age requirement. We do not knowingly collect personal data from anyone under 18 in connection with our competitions, and any entry we discover to have been made by someone under 18 will be void.
We may share your personal data with trusted third parties when necessary, such as:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes, and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Whenever we transfer your personal data to service providers and offices located in countries outside your country of residence, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:
We take reasonable and appropriate security measures to protect your personal data from accidental loss, misuse, or unauthorised access. We limit access to your data to those who have a legitimate business need and who are bound by confidentiality obligations.
In the event of a suspected data breach, we have procedures in place to respond and, where required, will notify you and the relevant authorities.
We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy legal, regulatory, or accounting requirements.
For example, financial and transaction records are usually kept for up to six years after the end of a customer relationship. After that, your data will be securely deleted or anonymised.
You have a number of rights under data protection laws in relation to your personal data, including:
To exercise these rights, please contact us using the details below. We may need to verify your identity before fulfilling your request.
If you have questions, concerns, or wish to exercise your rights, you can contact us at: info@eato.co
Please send any complaints relating to your personal data to info@eato.co.
If you are in the UK and are not satisfied with how we handle your complaint relating to the processing of your personal data, you can complain to the Information Commissioner's Office (www.ico.org.uk).
If you are in Nigeria, you can contact the Nigeria Data Protection Commission (https://www.ndpc.gov.ng/ndp-act-2023/). If you are in Ghana, you can contact the Data Protection Commission Ghana (https://dataprotection.org.gh).
This notice may be updated from time to time. When we do, we will update the "last updated" date and publish the latest version on our website. We encourage you to review it regularly.
For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
This notice was last updated on 30/06/2026.
Trading as EATO, EATO NETWORK and EATO CART – Company number 13649104 – Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
This Cookie Policy explains how MS EATO LTD ("we", "us", "our") uses cookies and similar tracking technologies on eato.co and our related websites and platforms. It should be read alongside our Privacy Notice, which explains more generally how we use personal data.
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners. Similar technologies (such as pixels and tracking tags) work in much the same way and are covered by this policy.
We use cookies and similar technologies, set either by us directly or by trusted third-party service providers, for the following purposes:
These cookies are essential for our website and store to work, including processing orders and payments securely. You cannot opt out of these as the website cannot function properly without them.
| Provider | Purpose | Type | More Information |
|---|---|---|---|
| Shopify | Enables core website and store functionality, including shopping cart, checkout, and account login | 1st party / session & persistent | shopify.com/legal/cookies |
| Stripe | Fraud prevention and secure processing of payments | 3rd party / session | stripe.com/cookies-policy |
| Payaza | Fraud prevention and secure processing of payments (African payment partner) | 3rd party / session | payaza.africa |
| PayAngel | Fraud prevention and secure processing of payments (African payment partner) | 3rd party / session | payangel.com |
These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve our website and your experience. You can opt out of these cookies via our cookie banner or your browser settings.
| Provider | Purpose | Type | More Information |
|---|---|---|---|
| Google Analytics | Collects anonymised data on how visitors use our website, helping us improve content and navigation | 3rd party / persistent (up to 2 years) | policies.google.com/technologies/cookies |
| Microsoft (Clarity / Advertising) | Analyses visitor behaviour on our site, such as scrolling and clicks, to help us improve user experience | 3rd party / persistent | privacy.microsoft.com/privacystatement |
These cookies are used by us and our advertising and email partners to deliver more relevant marketing, and to measure the performance of our campaigns. You can opt out of these cookies via our cookie banner or your browser settings.
| Provider | Purpose | Type | More Information |
|---|---|---|---|
| Meta Pixel | Measures the effectiveness of our advertising and shows relevant ads on Facebook and Instagram | 3rd party / persistent (up to 90 days) | facebook.com/policy/cookies |
| LinkedIn Insight Tag | Measures the effectiveness of our advertising and shows relevant ads on LinkedIn | 3rd party / persistent | linkedin.com/legal/cookie-policy |
| Mailchimp | Tracks email campaign engagement (opens, clicks) and supports newsletter sign-up functionality | 3rd party / persistent | mailchimp.com/legal/cookies |
When you first visit our website, you will be shown a cookie banner allowing you to accept or reject non-essential cookies, and to manage your preferences by category.
You can also control or delete cookies through your browser settings at any time. Please note that blocking some types of cookies may impact your experience of our website and the services we are able to offer, including checkout and personalised content.
Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites. For more information on how to do this, visit your browser provider's support pages (for example, for Chrome, Safari, Firefox or Edge).
Some cookies on our website are placed by third-party services we use to operate our store, process payments, run analytics, and deliver marketing, including Shopify, Stripe, Payaza, PayAngel, Google Analytics, Microsoft, Meta, LinkedIn, and Mailchimp. These third parties may use cookies in accordance with their own privacy and cookie policies, which we encourage you to review using the links provided above. We do not control how these third parties use the data collected through their own cookies.
We may update this Cookie Policy from time to time, for example if we start using new tools or services on our website. When we do, we will update the "last updated" date below and, where appropriate, ask for your consent again.
If you have any questions about this Cookie Policy or how we use cookies, please contact us at info@eato.co.
This policy was last updated on 30/06/2026.
Trading as EATO, EATO NETWORK and EATO CART – Company number 13649104 – Registered office: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF
These Terms of Use ("Terms") govern your access to and use of eato.co and any related websites, content, products and services operated by MS EATO LTD ("we", "us", "our"), trading as EATO, EATO NETWORK and EATO CART. By accessing or using our website, placing an order, or otherwise engaging with our services, you agree to be bound by these Terms. If you do not agree, please do not use our website.
MS EATO LTD is a company registered in England and Wales under company number 13649104, with its registered office at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. You can contact us at info@eato.co.
You must be at least 18 years old to create an account, make a purchase, or enter any competition or prize draw on our website. By using our website you confirm that you meet this requirement.
If you create an account with us, you are responsible for maintaining the confidentiality of your login details and for all activity that occurs under your account. You must notify us immediately at info@eato.co if you suspect any unauthorised use of your account.
Our website provides media and editorial content relating to African culture, food and lifestyle, alongside products and services including (but not limited to):
We may add, remove, or change any content, product or service on our website at any time without notice.
Our online store is operated via Shopify. By placing an order, you are making an offer to purchase a product, which we may accept or decline at our discretion (for example, in cases of pricing errors, suspected fraud, or stock unavailability).
Payments are processed securely by our third-party payment partners – PayPal and Stripe (Western markets), and Payaza and PayAngel (African markets). We do not collect or store your payment card or bank account details. Please refer to the relevant payment provider's own terms and privacy policy for how they handle your payment information.
All prices are shown in the currency displayed at checkout and are inclusive of any applicable taxes unless stated otherwise. We reserve the right to correct pricing errors and to change prices at any time, though changes will not affect orders already confirmed.
Physical products (such as hardcover copies of Flavours of Africa) will be delivered to the address you provide at checkout within the timeframe stated at the point of purchase. Delivery times are estimates and not guaranteed.
Digital products (such as the digital edition of Flavours of Africa) will be made available to you electronically following successful payment, typically by download link or email delivery.
If you receive a damaged, faulty, or incorrect physical product, please contact us at info@eato.co within 14 days of delivery and we will arrange a replacement or refund.
Due to the nature of digital products, digital purchases (including the digital cookbook) are non-refundable once the download link has been delivered or accessed, except where the product is faulty or not as described, or as required by applicable consumer law.
This section does not affect your statutory rights as a consumer.
From time to time we run competitions and prize draws on our website and through partner organisations, such as the EATO × Authentic African Discover Ghana competition. All competitions are subject to:
Where the specific competition terms conflict with these general Terms, the competition-specific terms will take precedence for that competition.
If you sign up to our mailing list (via Mailchimp or otherwise), you agree to receive marketing and editorial communications from us. You can unsubscribe at any time using the link provided in any email or by contacting info@eato.co.
All content on our website – including text, recipes, articles, images, videos, graphics, logos, the EATO and EATO NETWORK brand names, and the Flavours of Africa cookbook – is owned by or licensed to MS EATO LTD and is protected by copyright, trademark, and other intellectual property laws.
You may view, download, and print content from our website for your own personal, non-commercial use only. You may not reproduce, distribute, modify, publicly display, or commercially exploit any content from our website without our prior written consent.
Our recipe and video content is also published on our official YouTube channel (@eatonetwork). The same restrictions on reproduction and commercial use apply to that content.
If you submit content to us (for example, competition entries, reviews, feedback, or user-generated content for our social channels), you grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce, adapt, publish, and display that content in connection with our business and marketing activities, including on our website and social media channels.
You must not submit any content that is unlawful, infringes the rights of others, or is offensive, defamatory, or harmful.
You agree not to:
Our website may contain links to third-party websites and services, including our payment, analytics, and marketing partners (such as Shopify, Stripe, Payaza, PayAngel, Google Analytics, Meta, LinkedIn, and Mailchimp). We do not control and are not responsible for the content, policies, or practices of any third-party website or service.
Our website and its content are provided "as is" and "as available" without warranties of any kind, to the fullest extent permitted by law. We do not guarantee that our website will be uninterrupted, secure, or error-free.
To the fullest extent permitted by law, MS EATO LTD shall not be liable for any indirect, incidental, or consequential loss arising from your use of our website or products, including loss of profits, data, or business opportunity. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded or limited under applicable law.
You agree to indemnify and hold MS EATO LTD harmless from any claims, losses, or expenses (including reasonable legal fees) arising from your breach of these Terms or your misuse of our website.
Our collection and use of your personal data is governed by our Privacy Notice and Cookie Policy, which form part of these Terms. By using our website, you also agree to those policies.
We may update these Terms from time to time to reflect changes in our services, business practices, or legal requirements. The updated Terms will be posted on our website with a revised "last updated" date. Continued use of our website after changes are posted constitutes your acceptance of the revised Terms.
These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or your use of our website will be subject to the exclusive jurisdiction of the courts of England and Wales, save that consumers resident elsewhere may also be entitled to bring proceedings in their country of residence under applicable local law.
If you have any questions about these Terms, please contact us at info@eato.co or write to us at: MS EATO LTD, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.
These Terms of Use were last updated on 30/06/2026.